Asia Pacific Journal of Information Systems (APJIS)

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Current Issue

Date	June 2024
Vol. No.	Vol. 34 No. 2
DOI	https://doi.org/10.14329/apjis.2024.34.2.620
Page	620~634
Title	Study on Users’ Acceptance of and Preference for Metaverse Education Platforms: Focusing on University Students
Author	Seongsu Jang, Junghwan Lee
Keyword	Metaverse, Virtual Reality, Education Innovation, Conjoint Analysis, Education Platform, Online Learning
Abstract	Recently, active research has been conducted on the metaverse as a new education platform. However, only a few studies analyze the specific characteristics of this platform from potential users’ perspectives. Therefore, based on literature reviews and expert surveys on education, this study specifies the attributes and levels to be considered in developing metaverse education platforms. An online survey was conducted among university students in South Korea, and conjoint analysis was performed to propose the conditions for education platforms optimized for university education. The results revealed that 85% of respondents were willing to use metaverse education platforms, and preferred virtual classrooms that enable indirect experience in a web-based personal computer environment. In particular, the respondents showed a high preference for the education platforms that were available at $5 per month and used newly created three-dimensional avatar characters of themselves. This study is significant since its results have strategic implications for expanding the metaverse’s use as a new educational space.