APJIS Asia Pacific Journal of Information Systems

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The Journal for Information Professionals

Asia Pacific Journal of Information Systems (APJIS), a Scopus and ABDC indexed journal, is a
flagship journal of the information systems (IS) field in the Asia Pacific region.

ISSN 2288-5404 (Print) / ISSN 2288-6818 (Online)

Editor : Hee-Woong Kim

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Current Issue

Date December 2019
Vol. No. Vol. 29 No. 4
DOI https://doi.org/10.14329/apjis.2019.29.4.673
Page 673~689
Title Smart Pricing in Action: The Case of Asset Pricing for a Rent-a-Car Company
Author Chang Hee Han, Seongmin Jeon, Sangchun Shim, Byungjoon Yoo
Keyword Smart Pricing System, Business Analytics, Rent-A-Car Industry, Electronic Markets, Mechanism Design
Abstract The Internet enables businesses to acquire a great deal of information, including prices in the open markets. In this study, we investigate what the value of reference price information is to a company in the market and how the company can make use of such information. Using business analytics, we were able to estimate prices of used cars for a rent-a-car company. The results show that a smart pricing information system is useful for collecting online reference price information and for estimating future prices of used cars and rental prices.


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