The Journal for Information Professionals
Asia Pacific Journal of Information Systems (APJIS), a Scopus and ABDC indexed journal, is a
flagship journal of the information systems (IS) field in the Asia Pacific region.
ISSN 2288-5404 (Print) / ISSN 2288-6818 (Online)
Editor : Seung Hyun Kim
Past Issue
Date | September 2013 |
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Vol. No. | Vol. 23 No. 3 |
DOI | http://dx.doi.org/10.14329/apjis.2013.23.3.055 |
Page | 55~76 |
Title | IPTV in Korea:The Effect of Perceived Interactivity on Trust, Emotion, and Continuous Use Intention |
Author | Geena Shin, Joong-Ho Ahn, Taeha Kim |
Keyword | IS Usage, IPTV, Perceived Interactivity, Web Experience, Trust, Emotion, Usage Intention |
Abstract | The principal objective of the work is to confirm the effects of perceived interactivity, trust, and emotion on intentions to use IPTV service. The empirical investigation into IPTV service users suggests that (i) the percep-tion of interactivity should be directly related with trust, (ii) Users trust should bolster users emotion in a positive or negative aspect, and (iii) such emotion is verified to affect the intention to use IPTV continuously. More specifically, we demonstrate that positive and negative emotions influence user intentions positively and negatively. Additionally, we find that the trust mediates perceived interactivity and emotions, and both trust and emotion mediate the relationship between perceived interactivity and intentions to use IPTV. The work indicates that trust and emotion of users should be considered IS perspective in an attempt to build the intention to use IPTV. IPTV firms should consider in their IPTV design and offering strategy how to enhance positive emotions for user retention and eventually bolster intentions to use IPTV continuously. |
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