Asia Pacific Journal of Information Systems (APJIS)

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Past Issue

Date	December 2018
Vol. No.	Vol. 28 No. 4
DOI	https://doi.org/10.14329/apjis.2018.28.4.290
Page	290~307
Title	The Mobile Wallet Explosion in Thailand: Factors towards Predicting Consumer Loyalty
Author	Donald L. Amoroso, Pajaree Ackaradejruangsri
Keyword	Loyalty, Personal innovativeness, Consumer attitudes, Consumer satisfaction, Mobile payments, Mobile wallet
Abstract	In this research, we study the impact of the factors that predict consumer loyalty of mobile payments and mobile wallets usage in Thailand. We developed a research model based upon previous findings we propose and examine four constructs of personal innovativeness, consumer attitudes, consumer satisfaction and loyalty. In general, all of the hypotheses were supported by variables related to consumer loyalty with mobile wallet usage. Personal innovativeness analyzed due to its potential mediation effect on loyalty, both from attitudes and from satisfaction. It was found that personal innovativeness was a mediator construct in predicting consumer loyalty. The overall model provides value to the mobile payment and mobile wallet applica-tion providers in term of improving service efficiency and business strategies to secure Thai consumer loyalty.