| Date |
September 2011 |
| Vol. No. |
Vol. 21 No. 3 |
| DOI |
|
| Page |
1~18 |
| Title |
Information Sharing on Blogosphere:An Impact of Trust and Online Privacy Concerns |
| Author |
Sangmi Chai |
| Keyword |
Is Usage, Online Rivacy Concerns, Knowledge Management, Blog, Information Sharing Behavior, Trust, Social Exchange Theory, Moderating Effect |
| Abstract |
Blog have become very popular with Internet users as one of the latest forms of online communication as well as knowledge sharing tools. However, blogs generate growing concerns regarding information privacy issues. This study, based on social exchange theory, presents results about bloggers??information sharing behavior. The 157 surveys are collected a large university in the eastern U.S. The survey results indicate that trust which has four second order factors: economy based trust, trust in reciprocity, trust in other bloggers and trust in social interaction positively affects bloggers??줻formation sharing behavior. However, online information privacy concerns have a negative impact on the relationship between trust and bloggers??information sharing behavior. |
