APJIS Asia Pacific Journal of Information Systems

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The Journal for Information Professionals

Asia Pacific Journal of Information Systems (APJIS), a Scopus and ABDC indexed journal, is a
flagship journal of the information systems (IS) field in the Asia Pacific region.

ISSN 2288-5404 (Print) / ISSN 2288-6818 (Online)

Editor : Hee-Woong Kim

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Past Issue

Date September 2020
Vol. No. Vol. 30 No. 3
DOI https://doi.org/10.14329/apjis.2020.30.3.532
Page 532~546
Title Online Young Consumer Shopping Self-Efficacy: An Indian Exploration
Author Vikas Gautam, Vikram Sharma
Keyword Online Shopping Enjoyment, Online Shopping Value, Online Accessibility, Online Parental Attitude, Online Shopping Involvement, Online Shopping Self-Efficacy, Online Technical Self-Efficacy
Abstract The current study examined the Indian young consumer online shopping self-efficacy in an integrated model. Authors tested the study model (antecedents and consequences of online shopping involvement) with the help of 225 sample data by using first order structural equation modeling. Online shopping enjoyment was found most important predictor of online shopping involvement followed by online accessibility. Further, the impact of online shopping involvement on online shopping self-efficacy was quite high in comparison to online technical self-efficacy. We strongly recommend that the marketers must use internet strategically in establishing dialogue between seller and online shoppers.


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