Current Issue

Asia Pacific Journal of Information Systems VOL.34│NO.3│September  2024

• Uncovering the Antecedents of Mobile-Social Shopping Intention: A Structural Equation Modeling Approach Tazizur Rahman, Md. Alomgir Hossen [Pages 661~699]
• Investigation of Long-term Promotion Effects on Market Baskets: A Dynamic Bayes Network Approach Bumsoo Kim, Yoon Han [Pages 700~721]
• Exploring the Influence of Reels Travel Ads on Potential Travelers’ Inspiration and Digital Engagement Behaviors Aye Myat Thazin, Chulmo Koo [Pages 722~751]
• Analyzing Chinese Tourists’ Experiences in Seoul and Tokyo: A Mixed Methodology of Text Mining and Interviews Xiaowen Feng, Seongbeom Kim, Zhiyi Chen, Hee-Woong Kim [Pages 752~781]
• From Clicks to Coverage: Exploring Factors Affecting Insurance Purchase Intention Via S-Commerce Abhay Grover, Pooja Sharma, Nilesh Arora [Pages 782~809]
• What Drives Purchase Intention in Live-streaming Commerce in South Korea? Perspectives of IT Affordance and Streamer Characteristics Jinyoung Nam, Hanbyul Choi, Yoonhyuk Jung [Pages 810~836]
• A Digital Transformation in Action: Assessing the Impact of Information System Capabilities on Firm Performance through the Lens of Innovation and Business Process Performance and Moderating Role of Entrepreneurial Marketing in Indian SMEs Manigandan R., Naga Venkata Raghuram J. [Pages 837~875]
• Segmenting Metaverse Creators: Exploring Creators’ Perceived Value and Creation Style in the Creator Economy Chaeeun Boo, Yeongseo Kim, Ayoung Suh [Pages 876~902]
• Unlocking the Black Box of E-Health Adoption: A Peek into the Minds of Healthcare Professionals Abhishek Dondapati, Vaneeta Aggarwal, Ranjit Kumar Dehury [Pages 903~928]
• Integration of the UTAUT Model in Mobile Banking Context: The Mediating Role of Personal Innovativeness and Perceived Value Afruza Haque, Nahida Sultana, Yang Sok Kim, Md Al Amin [Pages 929~956]

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