The Journal for Information Professionals
Asia Pacific Journal of Information Systems (APJIS), a Scopus and ABDC indexed journal, is a
flagship journal of the information systems (IS) field in the Asia Pacific region.
ISSN 2288-5404 (Print) / ISSN 2288-6818 (Online)
Editor : Seung Hyun Kim
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Current Issue
| Date | December 2024 |
|---|---|
| Vol. No. | Vol. 34 No. 4 |
| DOI | https://doi.org/10.14329/apjis.2024.34.4.957 |
| Page | 957~979 |
| Title | ChatGPTs Rapid Adoption is an Enigma: A Cross-Cultural Analysis |
| Author | Anjee Gorkhali |
| Keyword | UTAUT2, Cultural Variation, ChatGPT, Theory of Planned Behavior |
| Abstract | In the past, individuals took years to adopt a technology meaningfully. However, the rapid increase in ChatGPT users shows a new trend individuals actively participate in adopting new technology. I collected responses from 420 individuals in two countries and used PLS-SEM to evaluate the impact of UTAUT2 constructs on an individuals behavioral attitude on adopting ChatGPT and their actual intention to adopt it. This study finds that an individuals performance expectancy, satisfaction from using ChatGPT, and the influence of their social circle positively affect their attitude toward adopting it. However, their habit of using it, price value, facilitating conditions, and effort expectancy do not significantly impact their attitude to adopt it. The results from the cross-cultural analysis show that when it comes to using ChatGPT, individuals from different cultures demonstrate notable differences in attitudes resulting from their satisfaction and habit of using the technology. |
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