The Journal for Information Professionals
Asia Pacific Journal of Information Systems (APJIS), a Scopus and ABDC indexed journal, is a
flagship journal of the information systems (IS) field in the Asia Pacific region.
ISSN 2288-5404 (Print) / ISSN 2288-6818 (Online)
Editor : Seung Hyun Kim
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Most Downloaded Articles
| Date | March 2015 |
|---|---|
| Vol. No. | Vol. 25 No. 1 |
| DOI | http://dx.doi.org/10.14329/apjis.2015.25.1.121 |
| Page | 121~143 |
| Title | The Effects of Social Media on Music-induced Tourism: A Case of Korean Pop Music and Inbound Tourism to Korea |
| Author | Sehwan Oh, JoongHo Ahn, Hyunmi Baek |
| Keyword | Video-Sharing Social Media, Engagement, Music-induced Tourism, Korean Pop Music |
| Abstract | With the rapid spread of social media, video-sharing social media like YouTube has emerged as a con-sumption and distribution channel for entertainment goods such as music videos and movie trailers. In tourism research, there has been a lot of research of how the visual media such as movies and soap operas induced tourism. However, no studies have attempted to examine the role of social media as a music consumption channel and its impact on tourism. Expanding a body of media-induced tourism, we analysed the impact of video-sharing social media on music-induced tourism with a case of Korean pop music and inbound tourism to Korea. Developing a Web-crawler, we collected YouTube users’ comments data on 166 Korean pop music video clips which were released from 2009 to 2012 with over 1 million view counts. Controlling many of the determinants of tourism and analysing country-by-country impact of YouTube comments with the panel data, we found that engagement of Korean pop music video clips on YouTube is a significant predictor for the flow of inbound tourists to Korea. |
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